🏓
PICKLE & HOUSE
Where Pickleball Meets Berlin's Underground
🎵 Sport • Music • Nightlife • Community 🎵
The ultimate pre-club experience combining pickleball action with house music vibes in Berlin's most iconic venues
The Concept
🏓
Portable Pickleball
Professional-grade portable courts set up in club spaces before opening hours
🎧
Live DJ Sets
House music DJs create the perfect soundtrack for competitive play
🌟
Expert Hosting
Professional hosts organize games, teach newcomers, and maintain energy
🍸
Club Integration
Seamless transition to nightclub experience with exclusive perks
Target Venues
Premium Berlin clubs with space and lifestyle alignment
Sisyphus
Perfect outdoor spaces, experimental culture
KitKat Club
Avant-garde community, unique experiences
Watergate
Riverside location, upscale clientele
Tresor
Industrial aesthetic, loyal following
Berghain
Cultural icon, massive spaces
Club der Visionäre
Outdoor focus, creative community
The Experience Journey
17:00 - Setup
Portable courts installed, sound check, team prep
18:00 - Welcome
Player check-in, equipment distribution, orientation
18:30 - Play
Tournament format, DJ sets, instruction, networking
21:00 - Transition
Equipment pack-up, club preparation, player benefits
22:00 - Party
Seamless transition to club night with VIP perks
Sponsorship Opportunities
🎯 Targeted Demographics
Young professionals, tech workers, creative industries - Berlin's most affluent and trend-setting communities
🌍 Brand Integration
Paddle branding, court signage, DJ announcements, social media content, and experiential marketing
📱 Digital Reach
Instagram content, TikTok moments, influencer partnerships, and viral social media potential
🤝 Community Building
Associate your brand with Berlin's most innovative cultural experiences and underground scene
Ideal Sponsor Categories
🍺 Beverage Brands
Craft beer, energy drinks, premium spirits
👟 Athletic Wear
Sneaker brands, activewear, lifestyle apparel
🎧 Tech & Audio
Headphones, speakers, music apps, DJ equipment
🏦 Fintech
Digital banks, payment apps, crypto platforms
🚗 Mobility
E-bikes, scooters, car sharing, ride apps
💄 Lifestyle
Beauty brands, wellness products, premium services
Revenue Streams
Player Entry
€25-35
- 3-hour experience
- Equipment included
- Club entry discount
- Welcome drink
Club Licensing
€2,500
- Monthly licensing fee
- Complete equipment package
- Host & DJ services
- Marketing support
- Revenue sharing: 60/40
Sponsorship Packages
€5K-50K
- Branding opportunities
- Experiential marketing
- Social media content
- Exclusive partnerships
What We Provide Clubs
🏓
Complete Setup
- Portable courts & nets
- Professional paddles
- Tournament-grade balls
- Line marking system
👥
Professional Staff
- Experienced game hosts
- House music DJs
- Setup/breakdown crew
- Customer service team
📱
Marketing & Tech
- Booking platform
- Social media promotion
- Influencer partnerships
- Analytics & reporting
💰
Revenue Benefits
- New revenue stream
- Increased club attendance
- Premium brand positioning
- Extended venue usage
Market Opportunity
🚀 Pickleball is the World's Fastest Growing Sport
36.5 million players globally • 40% annual growth • €1.2B industry
Berlin Demographics
- 3.7M metro population
- Highest concentration of young professionals in Germany
- Thriving nightlife & cultural scene
- Innovation & startup capital
Unique Positioning
- First sport + nightlife hybrid in Europe
- Taps into Berlin's experimental culture
- Bridges fitness and entertainment
- Premium experience differentiation
Crescendo Launch Campaign
Building buzz for Sisyphus debut through strategic social influence
🔮 Whisper
Week 1-2
"Something revolutionary is coming to Berlin"
- Cryptic Instagram stories by club insiders
- Mysterious TikTok videos of pickleball equipment
- Influencer teases: "Sport meets underground"
🗣️ Murmur
Week 3-4
Reveal partnerships and location hints
- Sisyphus newsletter mention
- DJ announcements on social
- Berlin lifestyle bloggers leak details
🎯 Rap
Week 5-6
Full concept reveal and community engagement
- Official brand launch across platforms
- Behind-scenes content creation
- Influencer paddle customization videos
📢 Preach
Week 7-8
Benefits and exclusive access messaging
- Early bird ticket sales
- VIP experience previews
- Community ambassador program
🚀 Scream
Launch Week
Maximum exposure and event launch
- Live streaming on all platforms
- Real-time content creation
- Viral moment activation
Social Media Platform Strategy
📸
- Stories: Behind-scenes court setup
- Reels: Quick game highlights with beats
- IGTV: Longer DJ set + gameplay
- Hashtags: #PickleAndHouse #BerlinNightlife
🎵
TikTok
- 15-30s clips synced to house beats
- Paddle tricks and skills challenges
- DJ transitions during gameplay
- Viral dance moves with paddles
💼
- Professional networking events
- Corporate team building packages
- Startup community engagement
- Business partnership announcements
🐦
Twitter/X
- Real-time event updates
- Community conversations
- Berlin nightlife ecosystem engagement
- Live-tweeting tournaments
📺
YouTube
- Full event documentaries
- Player interviews and profiles
- How-to pickleball tutorials
- Sisyphus venue tours
🎧
Clubhouse/Spaces
- Berlin nightlife discussions
- Live DJ conversations
- Community Q&A sessions
- Post-event debriefs
Media-Worthy Pre-Launch Events
🏆 Berlin's First Underground Pickleball Championship
Invite 16 local influencers, DJs, and athletes for a tournament in Sisyphus' garden
- Live stream on Instagram & TikTok
- Prize: Custom Sisyphus paddle + VIP club access
- Media angle: "Sport meets Berlin's legendary underground"
🎨 Paddle Art Exhibition
Commission 10 Berlin street artists to create custom paddles
- Pop-up gallery in Sisyphus foyer
- Auction proceeds to local youth sports programs
- Media angle: "Art meets sport in Berlin innovation"
🌅 Sunrise Sessions
6 AM pickleball + coffee at iconic Berlin locations
- Brandenburg Gate, East Side Gallery, Teufelsberg
- Partner with local coffee roasters
- Media angle: "Berlin's new wellness trend"
🎭 Celebrity DJ Challenge
Ben Klock vs. Marcel Dettmann pickleball showdown
- Exclusive event for 50 VIP guests
- Winner gets set time at opposing venue
- Media angle: "Berlin's techno titans face off"
8-Week Content Calendar
Week 1-2: Whisper
- Cryptic Sisyphus newsletter mention
- Mysterious equipment photos
- Influencer "secret project" posts
- Anonymous tips to Berlin nightlife blogs
Week 3-4: Murmur
- DJ partnership announcements
- Behind-scenes court setup videos
- Sisyphus website takeover banner
- Blogger exclusive interviews
Week 5-6: Rap
- Official brand launch
- Full website and booking platform
- Paddle art exhibition announcement
- Underground championship reveal
Week 7-8: Preach
- Early bird ticket sales
- VIP package reveals
- Celebrity DJ challenge
- Community ambassador recruitment
Week 9: Scream
- Launch event at Sisyphus
- Live streaming all platforms
- Real-time content creation
- Media interviews and coverage
Growth Strategy
Phase 1
Q1 2025
Launch with 2 premium Berlin clubs, establish proof of concept
Phase 2
Q2-Q3 2025
Expand to 8 Berlin venues, secure major sponsorship deals
Phase 3
Q4 2025
Franchise model to Hamburg, Munich, Amsterdam
Phase 4
2026
European expansion, premium events, championship series
Why Now?
🏃♀️ Post-Pandemic Fitness Boom
Social sports experiencing unprecedented demand as people seek community and wellness
🎵 Experience Economy
Consumers prioritizing unique, shareable experiences over traditional entertainment
🌍 Berlin's Cultural Leadership
Global trendsetter in nightlife innovation, perfect testbed for new concepts
📱 Social Media Amplification
Instagram and TikTok-ready content drives organic marketing and viral growth
Join the Revolution
🎯 For Sponsors: Be Part of Berlin's Next Big Thing
Get in on the ground floor of Europe's most innovative sports entertainment concept
Explore Sponsorship Packages🏢 For Clubs: Transform Your Pre-Opening Hours
Add a premium revenue stream while strengthening your brand's cultural impact
Schedule Partnership Meeting📧 Contact
hello@pickleandhouse.com
📱 Social
@pickleandhouse
🌐 Web
www.pickleandhouse.com